Adrian E Bracy

Adrian E. Bracy, MBA, CPA, is an author, business and personal coach, consultant and motivational speaker. She is also the retired Chief Executive Officer of YWCA Metro St. Louis where she served for nearly 12 years.

After spending 18 years in senior financial management with the National Football League, Bracy transitioned to the non-profit sector to follow her passion—that is, “to inspire and make a difference in the lives of women and girls.” Immediately prior to moving to the YWCA, Bracy held the position of Chief Financial Officer for the Arizona Cardinals. Prior to the Cardinals, she spent more than a decade with the St. Louis Rams. Bracy began her NFL career with the Miami Dolphins/Joe Robbie Stadium in her hometown, Miami, Florida.

In May 2021, after more than 35 years in the corporate and nonprofit worlds, Bracy transitioned to the next chapter in her career, that of entrepreneur, by launching her coaching and consulting firm, Adrian Bracy & Associates, LLC. As a coach, consultant, and speaker, her mission is to help women leaders embrace the greatness within as they inspire others to do the same. Her vision is “All women will achieve their fullest potential.”

As an author, Bracy complements her new career in her book, “Halftime: Learning To Pivot as a Leader,” which fosters leadership skills for women. “Halftime: Learning To Pivot as a Leader” will be published in Fall 2021.

Bracy has served on a number of non-profit boards, including that of YWCA prior to her employment there; Girls, Inc. of St. Louis; and YMCA of Greater St. Louis. She currently serves on The Missouri Botanical Gardens Sub-District, St. Louis Sports Commission, and the University of Health Sciences and Pharmacy.

Bracy has received numerous awards throughout her career including: Black Enterprise 50 Most Powerful Blacks in Sports; Black Enterprise 50 Most Powerful Women in Business; St. Louis Business Journal’s Most Influential Business Women; St. Louis American’s Non-Profit Executive of the Year; National Council of Negro Women Legacy; YWCA Leaders of Distinction; Women of Distinction, Missouri Athletic Club; and the Small Business Monthly Top 100 St. Louisans to Know to Succeed in Business.

Bracy graduated from Morgan State University in Baltimore with a degree in accounting and from Nova Southeastern University with a master’s in business administration. Bracy is a certified John Maxwell Coach, Trainer and Speaker, and is certified through the CaPP Institute (Coaching and Positive Psychology).

Bracy and her husband Vernon have one son, Donovan, and are members of Shalom Church (City of Peace). Bracy hobbies include golfing with her husband and son, traveling, reading books, and—most importantly—going to the spa with girlfriends.